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Sustainable innovation requires more than a clear vision and commitment. It requires effective execution and implementation based on an ongoing systematic process of engaging stakeholders to generate the evolving information critical for guiding decision-making, developing and implementing business logic for sustainable innovation, overcoming decision-making biases by managers, creating an opportunity framework to spark creativity, and developing effective organizational capabilities to build a sustainable innovation DNA within the organization. Such a capacity provides an organization the ability to anticipate and overcome internal and external barriers and achieve competitive advantage through sustainable innovation of products, services and business models. Based on original research, current state-of-the-knowledge, and relevant examples, this book comprehensively outlines and describes the process that managers can undertake to effectively and successfully implement a sustainability strategy that will help them attract and retain managerial talent; increase operating legitimacy and reduce compliance costs; boost stakeholder support; reduce costs through increased efficiency, quality, reliability, safety, and responsiveness of existing operations; foster radical innovations in processes, products, services and new markets, and; promote competitive imagination of future products, services, and business models.

Publisher: Greenleaf Publishing in association with GSE Research

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Articles

Free Content Preliminary Material
pp. i-xvi(16)
Author: Sharma, Sanjay

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What is a sustainable organization?
pp. 1-8(8)
Author: Sharma, Sanjay

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Identifying salient sustainability issues
pp. 9-40(32)
Author: Sharma, Sanjay

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Sustainable strategy and competitive advantage
pp. 41-82(42)
Author: Sharma, Sanjay

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Sustainable innovation at the base of the pyramid
pp. 153-183(31)
Author: Sharma, Sanjay

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No business is an island
pp. 189-193(5)
Author: Sharma, Sanjay

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Free Content Supplementary Material
pp. 194-216(23)
Author: Sharma, Sanjay

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