Streitobjekt ,,Warenzeichen". Deutsch-deutscher Wettbewerb um Tradition, Vertrauen und Legitimation

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High valued trade marks are very important for the economic success of a company and represent an essential part of their goodwill. So sequestration of trade marks belonging to German companies during World War II in foreign countries meant a heavy strike against their post war export chances. In the early 1950s, when some hundred of trade marks, among them famous ones like "Carl Zeiss" or "Agfa", were offered to the former owner, private companies from West Germany claimed the proprietary rights as well as eponymous VEB from the GDR. This essay enlightens the historical genesis of these rivalries. Furthermore it discusses the economical, political and juristical reasons for the failure of East German companies in claiming the contested trade marks, even in allied states. Finally the argumentation shows that it was not least the socialist regime in the GDR, which lost the competition for tradition, trust and legitimation.

Language: German

Document Type: Research Article

Publication date: July 1, 2006

More about this publication?
  • Founded in 1903, Vierteljahrschrift für Sozial- und Wirtschaftsgeschichte is the oldest German periodical of social and economic history. The international, peer-reviewed journal features original articles in German, English, French and Italian.

    Today, VSWG is edited by Günther Schulz, Jörg Baten, Markus A. Denzel, Gerhard Fouquet and Hans Pohl and deals with all aspects of social history, social developments from the Middle Ages to today, as well as history of finance and economic history.

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