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Goods retailers and service providers: comparative analysis of web site marketing communications

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Keywords: Communications; Marketing; Web sites

Document Type: Research Article

DOI: http://dx.doi.org/10.1016/S0969-6989(02)00058-9

Affiliations: Department of Marketing, The Belk College of Business Administration, University of North Carolina at Charlotte, 9201 University City Blvd., 28223, Charlotte, NC, USA

Publication date: January 1, 2004

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