Assessing the impact of a retailer's relationship efforts on consumers' attitudes and behavior

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Keywords: Consumer behavior; Relationship marketing; Retailing

Document Type: Research Article

DOI: http://dx.doi.org/10.1016/S0969-6989(02)00013-9

Affiliations: Vlerick Leuven Gent Management School and Faculty of Economics and Business Administration, Ghent University, Bellevue 6, 9050 , Ledeberg, Belgium

Publication date: March 1, 2003

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