Authors: Kalamas, M.; Laroche, M.; Cezard, A.
Source: Journal of Retailing and Consumer Services, Volume 9, Number 6, November 2002, pp. 291-308(18)
Document Type: Research Article
Affiliations: Department of Marketing, John Molson School of Business, Concordia University, Montreal, , H3G 1M8, Quebec, Canada
Publication date: November 1, 2002