The impact of service quality and marketing on financial performance in the hospital industry: an empirical examination

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Keywords: Continuous Quality Improvement (CQI); Financial performance; Health care; Marketing orientation; Quality context; Service quality; Total Quality Management (TQM)

Document Type: Research Article


Affiliations: Department of Marketing, College of Business and Public Administration, University of Louisville, 40292, Louisville, KY, USA

Publication date: November 1, 2002

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