Author: Ojasalo, J.
Source: Journal of Retailing and Consumer Services, Volume 9, Number 5, September 2002, pp. 269-276(8)
Document Type: Research Article
Affiliations: Swedish School of Economics and Business Administration Finland, CERS Center for Relationship Marketing and Service Management, P.O. Box 479, FIN-00101 , Helsinki, Finland
Publication date: September 1, 2002