Key Account Management in information-intensive services

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Keywords: Information-intensive business; Information-intensive services; Key Account Management (KAM)

Document Type: Research Article

DOI: http://dx.doi.org/10.1016/S0969-6989(01)00036-4

Affiliations: Swedish School of Economics and Business Administration Finland, CERS Center for Relationship Marketing and Service Management, P.O. Box 479, FIN-00101 , Helsinki, Finland

Publication date: September 1, 2002

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