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A test of the stability of retail store image mapping based on multientity scaling data

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Document Type: Research Article

DOI: http://dx.doi.org/10.1016/S0969-6989(00)00010-2

Affiliations: Department of Marketing, College of Business, Iowa State University, 300 Carver Hall, Ames, 50011, IA, USA

Publication date: March 1, 2001

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