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Assessment of potential retail segmentation variables An approach based on a subjective MCI resource allocation model

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Keywords: Consumer shopping patterns; MCI resource allocation model; Retail segmentation

Document Type: Research Article

DOI: http://dx.doi.org/10.1016/S0969-6989(99)00026-0

Affiliations: bManchester School of Management, UMIST, P.O. Box 88, Manchester M60 1QD, , UK

Publication date: July 1, 2000

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