An examination of the presence, magnitude and impact of halo on consumer satisfaction measures

Author: Wirtz J.

Source: Journal of Retailing and Consumer Services, Volume 7, Number 2, April 2000 , pp. 89-99(11)

Publisher: Elsevier

Language: English

Document Type: Research article

DOI: http://dx.doi.org/10.1016/S0969-6989(99)00019-3

Affiliations: 1: Department of Marketing, Faculty of Business Administration, National University of Singapore, 10 Kent Ridge Crescent, Singapore, Singapore

Publication date: 2000-04-01

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• In this Subject: Business
• By this author: Wirtz J.

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