Simultaneous positioning and segmentation analysis with topologically ordered feature maps: a tour operator example

Author: Mazanec J.A.

Source: Journal of Retailing and Consumer Services, Volume 6, Number 4, October 1999 , pp. 219-235(17)

Publisher: Elsevier

Keywords: Positioning; Segmentation; Perceptual maps; Neural networks; Self-organizing maps

Language: English

Document Type: Research article

DOI: http://dx.doi.org/10.1016/S0969-6989(98)00037-X

Affiliations: 1: Institute for Tourism and Leisure Studies, Vienna University of Economics and Business Administration, Augasse 2-6, A-1090, Vienna, Austria

Publication date: 1999-10-01

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