Cross-category sales promotion effects

Authors: Hruschka H.; Lukanowicz M.; Buchta C.

Source: Journal of Retailing and Consumer Services, Volume 6, Number 2, April 1999 , pp. 99-105(7)

Publisher: Elsevier

Keywords: Assortment; Market basket analysis; Sales promotion

Language: English

Document Type: Research article

DOI: http://dx.doi.org/10.1016/S0969-6989(98)00026-5

Affiliations: 1: aDepartment of Marketing, University of Regensburg, Universitatsstrasse 31, D-93053, Regensburg, Germany

Publication date: 1999-04-01

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• In this Subject: Business
• By this author: Hruschka H. ;  Lukanowicz M. ;  Buchta C.

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