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Incorporating balance of power in channel decision structure: Theory and empirical application

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Keywords: Brand management; Category management; Game theory; Hybrid models

Document Type: Research Article

DOI: http://dx.doi.org/10.1016/S0969-6989(98)00024-1

Affiliations: aFaculty of Administration, University of Ottawa, 136 Jean-Jacques Lussier St., P.O. Box 450, Ottawa, Canada

Publication date: April 1, 1999

els/09696989/1999/00000006/00000002/art00024
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