Publisher: Elsevier

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Volume 6, Number 1, January 1999

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Brand equity and retailer acceptance of brand extensions
pp. 1-13(13)
Authors: Collins-Dodd, C.; Louviere, J.J.

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Marketing classic theater in a competitive market of entertainments
pp. 15-25(11)
Authors: Peterson, M.; Malhotra, N.K.

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Factors influencing the tipping propensity of restaurant customers
pp. 27-37(11)
Authors: Ineson, E.M.; Martin, A.J.

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A specialty store's perspective on retail internationalization: a case study
pp. 45-53(9)
Authors: Simpson, E.M.; Thorpe, D.I.

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Networks in Marketing
pp. 55-56(2)
Author: Lavin, M.

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Urban Tourism
pp. 55-55(1)
Author: Voogd, H.

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The Electronic Retailing Market
pp. 56-57(2)
Author: Sherman, E.

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Retailing Management: a Best Practice Approach
pp. 58-59(2)
Author: Bennison, D.

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Expert Systems in Tourism Marketing
pp. 60-61(2)
Author: Klabbers, M.

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Managing Service Quality
pp. 61-63(3)
Author: Iacobucci, D.

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The Empowerment Manual
pp. 63-65(3)
Author: Doyle, M.

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