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Publisher: Elsevier

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Volume 6, Number 1, January 1999

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Brand equity and retailer acceptance of brand extensions
pp. 1-13(13)
Authors: Collins-Dodd C.; Louviere J.J.

Marketing classic theater in a competitive market of entertainments
pp. 15-25(11)
Authors: Peterson M.; Malhotra N.K.

Factors influencing the tipping propensity of restaurant customers
pp. 27-37(11)
Authors: Ineson E.M.; Martin A.J.

Urban Tourism
pp. 55-55(1)
Author: Voogd H.

Networks in Marketing
pp. 55-56(2)
Author: Lavin M.

The Electronic Retailing Market
pp. 56-57(2)
Author: Sherman E.

Retailing Management: a Best Practice Approach
pp. 58-59(2)
Author: Bennison D.

Expert Systems in Tourism Marketing
pp. 60-61(2)
Author: Klabbers M.

Managing Service Quality
pp. 61-63(3)
Author: Iacobucci D.

The Empowerment Manual
pp. 63-65(3)
Author: Doyle M.

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