The Market Segmentation Workbook

Author: Uusitalo O.

Source: Journal of Retailing and Consumer Services, Volume 5, Number 1, January 1998 , pp. 63-64(2)

Publisher: Elsevier

Language: English

Document Type: Book review

DOI: http://dx.doi.org/10.1016/S0969-6989(97)87298-0

Publication date: 1998-01-01

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• In this Subject: Business
• By this author: Uusitalo O.

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