Publisher: Elsevier

Related content
Volume 5, Number 1, January 1998

< previous issue | all issues | next issue >

Favourites:Add to Favourites
Favourites:Add to Favourites
Favourites:Add to Favourites

The impact of marketing policy on promotional price elasticities and baseline sales
pp. 25-32(8)
Authors: Zenor, M.J.; Bronnenberg, B.J.; McAlister, L.

Favourites:Add to Favourites

Employee involvement in the financial services sector: problems and pitfalls
pp. 45-54(10)
Authors: Wilkinson, A.; Redman, T.; Snape, E.

Favourites:Add to Favourites
Favourites:Add to Favourites

The Survey System: The Software Solution for Survey Research
pp. 59-60(2)
Author: van der Waerden, P.

Favourites:Add to Favourites
Favourites:Add to Favourites

Royal Mail Guide to Direct Mail for Small Businesses
pp. 62-62(1)
Author: Morganosky, M.

Favourites:Add to Favourites

Strategic Internet Marketing
pp. 62-63(2)
Author: Preston, C.

Favourites:Add to Favourites

The Market Segmentation Workbook
pp. 63-64(2)
Author: Uusitalo, O.

Share Content

Access Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content
Cookie Policy
X
Cookie Policy
ingentaconnect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more