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The impact of a market spoiler on consumer preference structures (or, what happens when Wal-Mart comes to town)
Arnold, S.J.; Handelman, J.; Tigert, D.J.
Empirical implications of unobserved household heterogeneity for manufacturer and retailer pricing
Chintagunta, P.K.; Vilcassim, N.J.
The impact of marketing policy on promotional price elasticities and baseline sales
Zenor, M.J.; Bronnenberg, B.J.; McAlister, L.
Singapore's revised concept plan and retailing: impact of the Tampines regional centre on shopping patterns
Sim, L.L.; Goh, S.Y.
Employee involvement in the financial services sector: problems and pitfalls
Wilkinson, A.; Redman, T.; Snape, E.
Marketing UK cities as shopping destinations: problems and prospects
The Survey System: The Software Solution for Survey Research
van der Waerden, P.
Bringing Geographical Information Systems into Business
Royal Mail Guide to Direct Mail for Small Businesses
Strategic Internet Marketing
The Market Segmentation Workbook