A dynamic model of repeat purchase and brand switching behavior in a consumer products category

Authors: Gonul F.F.; Srinivasan K.

Source: Journal of Retailing and Consumer Services, Volume 4, Number 3, July 1997 , pp. 185-191(7)

Publisher: Elsevier

Keywords: manufacturer coupons; retailer price cuts; hazard function model; mover-stayer heterogeneity

Language: English

Document Type: Research article

DOI: http://dx.doi.org/10.1016/S0969-6989(96)00060-4

Publication date: 1997-07-01

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• In this Subject: Business
• By this author: Gonul F.F. ;  Srinivasan K.

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