The mediating influence of pleasure and arousal on layout and signage effects - Comparing more and less customized retail services

Authors: Swee H.A.; Siew M.L.; Lim J.

Source: Journal of Retailing and Consumer Services, Volume 4, Number 1, January 1997 , pp. 13-24(12)

Publisher: Elsevier

Keywords: layout; signage; customization; emotional responses

Language: English

Document Type: Research article

DOI: http://dx.doi.org/10.1016/0969-6989(95)00091-7

Publication date: 1997-01-01

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• In this Subject: Business
• By this author: Swee H.A. ;  Siew M.L. ;  Lim J.

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