Determinants of shoe retailers' perceptions of promotion tools

Authors: Kennan S.C.; Lukas R.; Fam K.S.; Merrilees B.

Source: Journal of Retailing and Consumer Services, Volume 3, Number 3, July 1996 , pp. 155-162(8)

Publisher: Elsevier

Keywords: retailers' decision-making; promotion mix; culture and strategy

Language: English

Document Type: Research article

DOI: http://dx.doi.org/10.1016/0969-6989(95)00094-1

Publication date: 1996-07-01

• In this: publication
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• In this Subject: Business
• By this author: Kennan S.C. ;  Lukas R. ;  Fam K.S. ;  Merrilees B.

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