A review of The Marketing Manager version 5.0 (1992) - Market Works Inc, 5 Dellwood Court, San Rafael, CA 94901, USA; $US129.00

Author: Maskulka J.M.

Source: Journal of Retailing and Consumer Services, Volume 3, Number 2, April 1996 , pp. 113-115(3)

Publisher: Elsevier

Language: English

Document Type: Review article

DOI: http://dx.doi.org/10.1016/0969-6989(96)88380-9

Affiliations: 1: Lehigh University, Bethlehem, PA, 18015-3117, USA

Publication date: 1996-04-01

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