International product strategies: an exploratory study

Author: Pehrsson A.1

Source: Scandinavian Journal of Management, Volume 11, Number 3, September 1995 , pp. 237-249(13)

Publisher: Elsevier

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Keywords: Product strategy; business strategy; international business strategy; strategic management; standardization; adaptation; industrial markets

Language: English

Document Type: Research article

DOI: 10.1016/0956-5221(95)00026-R

Affiliations: 1: Department of Business Administration, Stockholm University, , Sweden

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