Product placements as public relations: an exploratory study of the role of the public relations firm

Authors: Pardun C.J.; McKee K.B.

Source: Public Relations Review, Volume 25, Number 4, Winter 1999 , pp. 481-493(13)

Publisher: Elsevier

Language: English

Document Type: Research article

DOI: http://dx.doi.org/10.1016/S0363-8111(99)00034-X

Affiliations: 1: aPublic Relations and Advertising, University of North Carolina at Chapel Hill, School of Journalism and Mass Communication, Howell Hall CB #3365, Chapel Hill, NC, USA

Publication date: 1999-12-01

• In this: publication
• By this: publisher
• In this Subject: Business ,  Sociology
• By this author: Pardun C.J. ;  McKee K.B.

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