Video news releases: Effects on viewer recall and attitudes

Authors: Owen A.R.; Karrh J.A.

Source: Public Relations Review, Volume 22, Number 4, Winter 1996 , pp. 369-378(10)

Publisher: Elsevier

Language: English

Document Type: Research article

DOI: 10.1016/S0363-8111(96)90029-6

Links for this article

http://www.ingentaconnect.com/els/03638111/1996/00000022/00000004/art90029
http://openurl.ingenta.com/content?genre=article&issn=0363-8111&volume=22&issue=4&spage=369&epage=378
http://dx.doi.org/10.1016/S0363-8111(96)90029-6