Video news releases: Effects on viewer recall and attitudes

Authors: Owen A.R.; Karrh J.A.

Source: Public Relations Review, Volume 22, Number 4, Winter 1996 , pp. 369-378(10)

Publisher: Elsevier

Language: English

Document Type: Research article

DOI: http://dx.doi.org/10.1016/S0363-8111(96)90029-6

Publication date: 1996-12-01

• In this: publication
• By this: publisher
• In this Subject: Business ,  Sociology
• By this author: Owen A.R. ;  Karrh J.A.

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