@article {Guilding:2002:0361-3682:45, author = "Guilding C. and McManus L.", title = "The incidence, perceived merit and antecedents of customer accounting: an exploratory note", journal = "Accounting, Organizations and Society", volume = "27", number = "1", year = "2002", abstract = "", pages = "45-59", url = "http://www.ingentaconnect.com/content/els/03613682/2002/00000027/00000001/art00030", doi = "doi:10.1016/S0361-3682(01)00030-7" }