@article {Pontiff:1 August 1998:0304-405X:141, author = "Pontiff J.", author = "Schall L.D.", title = "Book-to-market ratios as predictors of market returns", journal = "Journal of Financial Economics", volume = "49", year = "1 August 1998", abstract = "", pages = "141-160(20)", url = "http://www.ingentaconnect.com/content/els/0304405x/1998/00000049/00000002/art00020" doi = "doi:10.1016/S0304-405X(98)00020-8" }