Developing breakthrough products: challenges and options for market assessment
deszca, G.; Munro, H.; Noori, H.
Managing radical product development in large manufacturing firms: a longitudinal study
Optimization tools for design and marketing of new/improved products using the house of quality
Challenges of managing the development of breakthrough products in Japan
Song, X.M.; Parry, M.E.
Threats to new product manufacturability and the effects of development team integration processes