Insights from ecology: an ecotone perspective of marketing

Authors: Prendergast G.; Berthon P.

Source: European Management Journal, Volume 18, Number 2, April 2000 , pp. 223-232(10)

Publisher: Elsevier

Language: English

Document Type: Research article

DOI: http://dx.doi.org/10.1016/S0263-2373(99)00094-8

Publication date: 2000-04-01

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• In this Subject: Business
• By this author: Prendergast G. ;  Berthon P.

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