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Volume 18, Number 2, April 2000

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From market driven to market driving
pp. 129-142(14)
Authors: Kumar N.; Scheer L.; Kotler P.

The three T's of alliance creation: task, team and time
pp. 152-163(12)
Author: Smith Ring P.

Managing governance adaptations in strategic alliances
pp. 164-172(9)
Authors: Reuer J.; Zollo M.

Rescuing troubled alliances... before it's too late
pp. 173-182(10)
Authors: Arino A.; Doz Y.

The global virtual manager: a prescription for success
pp. 183-194(12)
Authors: Kayworth T.; Leidner D.

Strategy from an individual perspective
pp. 207-215(9)
Authors: Bowman C.; Ambrosini V.

International transfer pricing: searching for patterns
pp. 216-222(7)
Authors: Elliott J.; Emmanuel C.

Insights from ecology: an ecotone perspective of marketing
pp. 223-232(10)
Authors: Prendergast G.; Berthon P.

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