E-tribalized marketing?: the strategic implications of virtual communities of consumption

Author: Kozinets R.V.

Source: European Management Journal, Volume 17, Number 3, June 1999 , pp. 252-264(13)

Publisher: Elsevier

Language: English

Document Type: Research article

DOI: 10.1016/S0263-2373(99)00004-3

Links for this article

http://www.ingentaconnect.com/els/02632373/1999/00000017/00000003/art00004
http://openurl.ingenta.com/content?genre=article&issn=0263-2373&volume=17&issue=3&spage=252&epage=264
http://dx.doi.org/10.1016/S0263-2373(99)00004-3