Loyalty-based segmentation and the customer development process

Author: Knox S.

Source: European Management Journal, Volume 16, Number 6, December 1998 , pp. 729-737(9)

Publisher: Elsevier

Language: English

Document Type: Research article

DOI: http://dx.doi.org/10.1016/S0263-2373(98)00049-8

Publication date: 1998-12-01

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• In this Subject: Business
• By this author: Knox S.

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