Marketing strategy and market value: - An event-study analysis

Authors: Pahud de Mortanges C.; Tourani Rad A.

Source: European Management Journal, Volume 16, Number 3, June 1998 , pp. 365-371(7)

Publisher: Elsevier

Language: English

Document Type: Research article

DOI: http://dx.doi.org/10.1016/S0263-2373(98)00013-9

Publication date: 1998-06-01

• In this: publication
• By this: publisher
• In this Subject: Business
• By this author: Pahud de Mortanges C. ;  Tourani Rad A.

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