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Trust and the online relationship-an exploratory study from New Zealand

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Keywords: New Zealand; Online; Relationship; Strategies; Trust

Document Type: Research Article

DOI: http://dx.doi.org/10.1016/S0261-5177(03)00084-0

Affiliations: Department of Marketing, City University of Hong Kong, Tat Chee Avenue, , Kowloon, Hong Kong

Publication date: April 1, 2004

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