Frequent Flyer Program: a case study of China airline's marketing initiative-Dynasty Flyer Program

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Keywords: Customer loyalty; Relationship marketing; Strategic alliance

Document Type: Research Article

Affiliations: Department of Tourism, Ming-Chun University, No. 5, Der-Min Rd., Gwe-San, County 333 , ROC, Taoyuan, Taiwan

Publication date: October 1, 2003

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