Improving the graphic representation of means-end results

Authors: Gengler C.E.; Klenosky D.B.; Mulvey M.S.

Source: International Journal of Research in Marketing, Volume 12, Number 3, October 1995 , pp. 245-256(12)

Publisher: Elsevier

Keywords: Means-end theory; Laddering; Graphical perception theory; Cognitive structure map; Information processing

Language: English

Document Type: Research article

DOI: http://dx.doi.org/10.1016/0167-8116(95)00024-V

Affiliations: 1: Department of Marketing, The Pennsylvania State University, University Park, PA 16802, USA

Publication date: 1995-10-01

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• In this Subject: Business
• By this author: Gengler C.E. ;  Klenosky D.B. ;  Mulvey M.S.

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