A means-end chain approach to consumer goal structures

Authors: Pieters R.; Baumgartner H.; Allen D.

Source: International Journal of Research in Marketing, Volume 12, Number 3, October 1995 , pp. 227-244(18)

Publisher: Elsevier

Keywords: Goal-directed behavior; Means-end chain theory; Laddering

Language: English

Document Type: Research article

DOI: http://dx.doi.org/10.1016/0167-8116(95)00023-U

Affiliations: 1: Tilburg University, P.O. Box 90153, 5000 LE Tilburg, The Netherlands

Publication date: 1995-10-01

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• By this author: Pieters R. ;  Baumgartner H. ;  Allen D.

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