International Journal of Research in Marketing

Consumers' means-end chains for ''think'' and ''feel'' products
pp. 193-208(16)
Authors: Claeys C.; Swinnen A.; Abeele P.V.

Measuring subjective meaning structures by the laddering method: Theoretical considerations and methodological problems
pp. 209-225(17)
Authors: Grunert K.G.; Grunert S.C.

A means-end chain approach to consumer goal structures
pp. 227-244(18)
Authors: Pieters R.; Baumgartner H.; Allen D.

Improving the graphic representation of means-end results
pp. 245-256(12)
Authors: Gengler C.E.; Klenosky D.B.; Mulvey M.S.

A means-end analysis of brand persuasion through advertising
pp. 257-266(10)
Authors: Reynolds T.J.; Gengler C.E.; Howard D.J.

Determination of the dominant means-end chains: A constrained clustering approach
pp. 267-278(12)
Authors: Aurifeille J.-M.; Valette-Florence P.