An error components approach to segmentation and modelling brand choice dynamics

Author: Roy A.

Source: Journal of Economic Psychology, Volume 19, Number 4, August 1998 , pp. 463-484(22)

Publisher: Elsevier

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Keywords: Consumer segmentation methodology; Psychological processes underlying choice behaviou; Scanner panel data

Language: English

Document Type: Research article

DOI: 10.1016/S0167-4870(98)00019-1

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