@article {Barney:August 1995:0024-6301:127,
	author = "Barney J.B.",
	author = "Hanson M.H.",
	title = "Trustworthiness as a Source of Competitive Advantage",
	journal = "Long Range Planning",
	volume = "28",
	year = "August 1995",
	abstract = "",
	pages = "127-127(1)",
	url = "http://www.ingentaconnect.com/content/els/00246301/1995/00000028/00000004/art94292"
	doi = "doi:10.1016/0024-6301(95)94292-7"
}