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The role of internal reference prices in consumers' willingness to pay judgments: Thaler's Beer Pricing Task revisited

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Keywords: Consumer psychology; Decision making; Evaluation; Judgment; Price; [PsychInfo Classification codes] 2340

Document Type: Research Article

DOI: http://dx.doi.org/10.1016/S0001-6918(00)00053-6

Affiliations: Psychology Subject Group, Bolton Institute of Higher Education, Deane Road, Bolton, , BL3 5AB, Lancs, UK

Publication date: February 1, 2001

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