Mental accounting and acceptance of a price discount

Authors: Bonini N.¹; Rumiati R.

Source: Acta Psychologica, Volume 93, Number 1, September 1996 , pp. 149-160(12)

Publisher: Elsevier

Keywords: [PsychInfo Classification codes] 2340; Mental accounting; Choice; Focusing

Language: English

Document Type: Research article

DOI: 10.1016/0001-6918(96)00018-2

Affiliations: 1: Istituto di Psicologia, Universita di Cagliari, Via Basilicata 65, Cagliari, Italy

Links for this article

http://www.ingentaconnect.com/els/00016918/1996/00000093/00000001/art00018
http://openurl.ingenta.com/content?genre=article&issn=0001-6918&volume=93&issue=1&spage=149&epage=160
http://dx.doi.org/10.1016/0001-6918(96)00018-2