Mental accounting and acceptance of a price discount

Authors: Bonini N.1; Rumiati R.

Source: Acta Psychologica, Volume 93, Number 1, September 1996 , pp. 149-160(12)

Publisher: Elsevier

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Keywords: [PsychInfo Classification codes] 2340; Mental accounting; Choice; Focusing

Language: English

Document Type: Research article

DOI: 10.1016/0001-6918(96)00018-2

Affiliations: 1: Istituto di Psicologia, Universita di Cagliari, Via Basilicata 65, Cagliari, Italy

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