Partnership and Sustainable Rural Tourism
Abstract:This chapter is based on the author’s doctoral research which takes an integrated tourism research approach to investigate the correlation between tourism and sustainable rural development. This chapter focuses on tourism partnership and collaboration. A qualitative approach is adopted in investigating the cases of Puli, Yuchih, and Renai townships in Taiwan. The case of the Puli Industry Tourism Promotion Association (PITPA) presents a strong level of business support networks; the case of the Sun Moon Lake National Scenic Area Administration (SNSAA) demonstrates an effective public-private partnership; and the case of the Cingjing Tourism Association (CJTA) shows a community initiative approach which promotes sustainable development. These findings point out the SNSAA has demonstrated a significant contribution in promoting local partnership, whereas, unlike the SNSAA, due to a lack of acknowledgement of responsibility, the local governments appear to have less involvement in tourism partnerships.
Document Type: Research Article
Publication date: January 1, 2011