Partnership and Sustainable Rural Tourism

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This chapter is based on the author’s doctoral research which takes an integrated tourism research approach to investigate the correlation between tourism and sustainable rural development. This chapter focuses on tourism partnership and collaboration. A qualitative approach is adopted in investigating the cases of Puli, Yuchih, and Renai townships in Taiwan. The case of the Puli Industry Tourism Promotion Association (PITPA) presents a strong level of business support networks; the case of the Sun Moon Lake National Scenic Area Administration (SNSAA) demonstrates an effective public-private partnership; and the case of the Cingjing Tourism Association (CJTA) shows a community initiative approach which promotes sustainable development. These findings point out the SNSAA has demonstrated a significant contribution in promoting local partnership, whereas, unlike the SNSAA, due to a lack of acknowledgement of responsibility, the local governments appear to have less involvement in tourism partnerships.

Document Type: Research Article


Publication date: January 1, 2011

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  • Sustainability of Tourism: Cultural and Environmental Perspectives
    This book examines policies and practices associated with the introduction of various methods in order to maintain sustainable tourism development. The list of policies and practices is based on a selection of the most recent topics, providing many real-world examples and cases in relation to culture and nature-based environmental issues, representing both individual businesses and tourist destinations with an international focus. Structured with 15 chapters altogether, the principles and guidelines discussed apply equally to different product levels in tourism such as museums, cities, regions, and countries. This volume is intended as a supplementary textbook for further reading.
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