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European SME's and Global Business: A Scandinavian Perspective
The research outlined in this volume is radical and different in that it employs cases studies from a range of Norwegian-based SMEs (Small-to-Medium-based enterprises). This volume explores the diverse factors which influence the speed of entrepreneurial internationalisation and the significance of this development for both the entrepreneur and the government bodies which provide support to such businesses. Market advantage frequently accrues to those enterprises which internationalise quickly and are quicker than others to embrace both foreign markets and a more internationally-focussed signature brand or identity. The research outlined here is an important addition to the growing body of literature which analyses the forces influencing modern-day market internationalisation.

Publisher: Cambridge Scholars Publishing in association with GSE Research

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Free Content Preliminary material
pp. i-xii(12)
Author: Langseth, Henry

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Introduction
pp. 1-5(5)
Author: Langseth, Henry

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Literature Review
pp. 6-29(24)
Author: Langseth, Henry

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Research
pp. 30-49(20)
Author: Langseth, Henry

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Research Findings
pp. 50-69(20)
Author: Langseth, Henry

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Conclusions and Discussions
pp. 70-85(16)
Author: Langseth, Henry

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Free Content Supplementary material
pp. 86-104(19)
Author: Langseth, Henry

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