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Feminine Work Ethic in Small Business: Women Small Business Owners in Thailand's Kuan Im Movement

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This paper presents pilot qualitative work among women small business owners who follow Kuan Im Bodhisattva in urban Bangkok. Kuan Im's following can be seen as part of the broader Buddhist reform movement in urban middle class Thailand, which is fostering improved ethics, including especially in business. The in-depth interviews were conducted by a former small business owner, who is also a follower of Kuan Im. Here, we specifically examine how religiosity of small business owners influences recruitment and training. Kuan Im serves as a role model, teaching that women can do anything men can do. This translates into policies oriented toward hiring and developing women employees.

Document Type: Research Article


Publication date: January 1, 2012

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  • Advances in Business in Asia: The Opportunities, Threats, and Future Trends of Businesses in China, India and the ASEAN Countries
    Advances in Business in Asia examines current trends and issues facing organizations operating in a global business milieu. The book comes at a pivotal time when many businesses are emerging from the 2008 Global Financial Crisis, and are seeking a way forward in dealing with the opportunities and challenges presented by global capitalism in general, and China, India, and the ASEAN region specifically. The book is a compilation of selected papers presented at AFBE conferences. The Asian Forum on Business Education (AFBE) is a not-for-profit organization whose aim is to provide a forum of scholarly exchange in the areas of business, economics and management, with a particular focus on the Asia region.
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