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Advances in Business in Asia: The Opportunities, Threats, and Future Trends of Businesses in China, India and the ASEAN Countries logo

Advances in Business in Asia: The Opportunities, Threats, and Future Trends of Businesses in China, India and the ASEAN Countries
Advances in Business in Asia examines current trends and issues facing organizations operating in a global business milieu. The book comes at a pivotal time when many businesses are emerging from the 2008 Global Financial Crisis, and are seeking a way forward in dealing with the opportunities and challenges presented by global capitalism in general, and China, India, and the ASEAN region specifically. The book is a compilation of selected papers presented at AFBE conferences. The Asian Forum on Business Education (AFBE) is a not-for-profit organization whose aim is to provide a forum of scholarly exchange in the areas of business, economics and management, with a particular focus on the Asia region.

Publisher: Cambridge Scholars Publishing in association with GSE Research

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Free Content Preliminary material
pp. i-vi(6)

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Introduction: In Search of a Middle-Path for Globalisation
pp. 1-12(12)
Authors: Egan, Victor; Perryer, Chris

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Reform of Sales Management and Evolution of the Role of Guanxi in China
pp. 73-88(16)
Authors: Speece, Mark; Lee, Jonathan; Han, Jun

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Ethical Attitudes in Business: A Comparative Study in Seven Countries
pp. 89-100(12)
Authors: Perryer, Chris; Soutar, Geoffrey N.; Jordan, Catherine

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A Comparison of Brand Equity Elements for Conventional and Sharia Banks in Indonesia
pp. 117-126(10)
Authors: Sarma, Ma'mun; Nanere, Marthin G.

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