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Advertising for and Recruiting Basic Grade Occupational Therapists in the United Kingdom

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Occupational therapy managers engage in fierce continuing staff recruitment competition, knowing that the outcome influences both patient care and contractual obligations. Professional experience suggests that many such individuals receive little or no formal training to complete this process. An extensive literature review found no research on recruitment advertising among British occupational therapists.

This study explored the factors attracting newly qualified occupational therapists to job advertisements and identified the timing of their initial search. It also investigated the success of various methods of advertising, in terms of their cost-effectiveness, efficiency and effectiveness. The data were gathered using two postal questionnaires, sent to a random sample of 200 occupational therapy managers and 200 of their most newly qualified staff.

The results showed that most recruitment advertisements addressed applicants' practical concerns, but were less than comprehensive. Recruitment activity was greatest between February and July, with the British Journal of Occupational Therapy proving the most popular vehicle. The findings suggested that well-timed, well-placed and well-targeted advertisements could save all much time and effort. By increasing the number of successful appointments, they could also reduce costs. The study concluded that managers seemed largely aware of when and where to advertise, but could focus their advertisements more closely on the needs of potential applicants.

Document Type: Research Article

Publication date: December 1, 2000

More about this publication?
  • The British Journal of Occupational Therapy (BJOT) is the official journal of the College of Occupational Therapists. Its purpose is to publish articles relevant to theory, practice, research, education and management in occupational therapy internationally.

    BJOT publishes research articles, critical reviews, practice analyses, opinion pieces, editorials, letters to the editor, book reviews and an annual index. Please refer to the author's guide at http://www.cot.co.uk/british-journal-bjot/british-journal-occupational-therapy

    Submissions can be made at http://mc.manuscriptcentral.com/bjot

    The 2012 Impact Factor for The British Journal of Occupational Therapy is 1.096.

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