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Understanding Tourist Perspectives on Geotourism Experience: Implications for Destination Development

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Abstract:

In recent years, geotourism has emerged as a distinctive form of nature-based tourism but there is little understanding of the extent to which geotourism experiences influence tourist decisions and behavior. As geotourism is still in its infancy in many destinations, there is a lack of research on understanding the characteristics of geotourists, including their actual interests, expectations, preferences, satisfaction, and behavior. This article reports the findings of a study which examined the profile of people visiting the Flinders Ranges region of South Australia, which is promoted as a geotourism destination. A survey of visitors identified three market segments which differed with respect to travel behavior and experiential outcomes. The findings are used to question the current status of the geotourism market and to discuss destination development strategies that reflect opportunities presented by different market segments.

Keywords: DESTINATION DEVELOPMENT; GEOTOURISM; MARKET SEGMENTATION

Document Type: Research Article

DOI: http://dx.doi.org/10.3727/154427212X13431568321546

Publication date: September 1, 2012

More about this publication?
  • Tourism Review International is a peer-reviewed journal that advances excellence in all fields of tourism research, promotes high-level tourism knowledge, and nourishes cultural awareness in all sectors of the tourism industry by integrating industry and academic perspectives. Its international and interdisciplinary nature ensures that the needs of those interested in tourism are served by documenting industry practices, discussing tourism management and planning issues, providing a forum for primary research and critical examinations of previous research, and by chronicling changing tourism patterns and trends at the local, regional and global scale.
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