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Is Film Tourism All the Same? Exploring Zhang Yimou's Films' Potential Influence on Tourism in China

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This article looks at the relationship between film, tourism, and the government of China by considering at the work of renowned Chinese film director, Zhang Yimou, and the ways in which his films have presented touristic images of China. His films have been seen in Western as well as Asian countries and provide a strong case study to examine the reality and potential of film tourism in China. Based on local cultural understanding, we propose a Product Development model for film tourism, which we plan to explore further and test empirically.


Document Type: Research Article


Publication date: July 1, 2011

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  • Tourism Review International is a peer-reviewed journal that advances excellence in all fields of tourism research, promotes high-level tourism knowledge, and nourishes cultural awareness in all sectors of the tourism industry by integrating industry and academic perspectives. Its international and interdisciplinary nature ensures that the needs of those interested in tourism are served by documenting industry practices, discussing tourism management and planning issues, providing a forum for primary research and critical examinations of previous research, and by chronicling changing tourism patterns and trends at the local, regional and global scale.

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