That film can induce viewers to visit a specific destination or to take into consideration a certain type of tourism (cultural, entertaining, or sportive, etc.) instead of another, is something that is widely agreed upon. However, there is still some doubt on how to consider this phenomenon:
whether the effects produced by a film are limited due to the very short-term life of a film, or whether they can be made to last for a longer period, or even for an indefinite time. This article analyzes a singular Italian case that can illustrate some ways of how films can be exploited as
a push factor by tourism bodies to promote tourism to an identifiable destination. It regards the long-lasting effects of a series of five old films of the 1950s that still produce a considerable effect on tourism in brescello, a small and anonymous town on the Po River, in the north
of Italy. It would never become a touristic destination had it not been for the fact that it was the location of those films.
Tourism Review International is a peer-reviewed journal that advances excellence in all fields of tourism research, promotes high-level tourism knowledge, and nourishes cultural awareness in all sectors of the tourism industry by integrating industry and academic perspectives. Its international and interdisciplinary nature ensures that the needs of those interested in tourism are served by documenting industry practices, discussing tourism management and planning issues, providing a forum for primary research and critical examinations of previous research, and by chronicling changing tourism patterns and trends at the local, regional and global scale.